DEEP LEARNING
marketing
LEVERAGE AI TO CAPTIVATE YOUR AUDIENCE LIKE NEVER BEFORE
AI-POWERED CAMPAIGNS
We use behavioral data to understand people as individuals. With our propietary algorithms, we reach out to specific personas with tailor-made content, at the right time and place. We also optimize your ad budget, and predict buying behavior.
BRAND PROFIT ANALYSIS
We use AI to understand your brand profitability. Applying our own brand value calculator, we identify key marketing mix elements that drive sales generated under the brand umbrella, costs associated with running the brand and the intangible value of the brand.
BRAND RISK MEASUREMENT
We gauge your brand strength and potential threats vis a vis competitors. This includes establishing reputational, financial and operational risks and developing plans to mitigate those dangers.
BRAND SALES FORECASTING
We calculate the sales potential of any brand. This involves setting sales goals, allocating resources effectively and managing inventory levels. As for new brands, SEMIOTICA is able to assess the likelihood of successful market penetration.
OMNI-CHANNEL MEDIA OPTIMIZATION
We harness the power of AI to craft a media plan blending online and offline tactics, to boost your brand, your leads, and your bottom line. OCMO involves refining marketing campaigns, advertising spending and content delivery across all touchpoints.
INFLUENCER-BRAND FIT
In many cases, influencers have managed to take the brand to surprising levels, but this is not always the case. We study each case and identify which influencer aligns with the perception of your brand.
MARKET LISTENING
We use proprietary AI to comb millions of conversations to identify emerging trends to make accurate marketing decisions. Our analysis provides customer insights, competitive intelligence, campaign effectiveness, metrics, key influencers, product feedback, brand reputation and sources of potential crisis.
AUDIENCE SEGMENTATION
With our Big Data platforms, we segment the audience we are going to impact. We also subdivide segments further into: inactive, active, interested, committed and defender. This allows us to generate specific strategies to maximize audience response to your product or service.
ADVERTISING EFFECTIVENESS
Campaigns must be constantly measured. Measuring is the only way to take advantage of what is happening with it, to get the best out of it, or to make the necessary corrections. Our technology is capable of measuring in real time everything that is being generated in the different media.
