Commercial
Brands
REIGN THROUGH RADICAL RELEVANCE, UNIQUENESS & AUTHENTICITY
Commercial
Brands
REIGN THROUGH RADICAL RELEVANCE, UNIQUENESS & AUTHENTICITY
BRAND POSITIONING
Root your brand in the hearts and minds of your target audience. Link your company to their aspirations, emotional cravings and social frictions using Machine Learning Techniques, Cultural Anthropology and Social Psychology.
BRAND NAMING
Imagine you have two children, and you name one ‘Winner’ while naming the other ‘Loser.’
A brand name defines a destiny and is a pivotal element of your brand experience. With our team of linguists, we unearth the trademarkable name that aligns best with the brand’s promise.
BRAND PERSONALITY ASSESSMENT
Using Natural Language Processing (NLP) we develop a dynamic measure of Brand Personality that adapts across different geographies.
BRAND EXTENSIONS
Brand Stretching is a risky business. Done right, it expands your market share. One misstep and it wrecks your core brand. We help you identify and advertise untapped opportunities to securely diversify your company’s corporate image.
BRAND-VALUE CHAIN ANALYSIS
Uncover where your brand is creating and destroying value. Using proprietary
Big-Data verticals, we connect your brand to improved customer and employee satisfaction, retention, lifetime value, and investor loyalty.
BRAND ARCHITECTURE
Fuse your sub-brands to your corporate identity. Help your workforce and customers navigate the hierarchy of your products and services with a clear taxonomy of categories, names and colors.
VISUAL IDENTITY
Elevate your brand with strong visual metaphors. Our art directors create potent analogies to facilitate recognition, elicit emotions, improve memorability, and convey storytelling and cross-cultural appeal for your brand.
BRAND ADOPTION JOURNEY ANALYTICS
Gain insights into how people progress from being unaware of your brand to becoming advocates. Through Semantic Algorithms, we pinpoint individuals’ positions within the Brand Adoption Journey, crafting precise messages that guide people toward the deepest level of engagement with your brand.
BRAND PROFIT ANALYSIS
Detect the key elements of your marketing mix. Identify what drives revenue, profits, market share, and spot potential financial threats.
SERVICE BRANDS
Differentiate by exceeding customer expectations.
Most service companies ignore that the critical factor of their brand lies in the performance and well-being of their employees, that is, those providing the actual service. At SEMIOTICA, we help you design and implement a culture of customer satisfaction and we link service quality with the positioning expected from your brand.
Most service companies ignore that the critical factor of their brand lies in the performance and well-being of their employees, that is, those providing the actual service. At SEMIOTICA, we help you design and implement a culture of customer satisfaction and we link service quality with the positioning expected from your brand.
