At Semiotica.ai, we believe that data tells the truest political story. Our deep-dive into the Nilambur by-election is the result of an extensive, AI-powered sentiment analysis of thousands of social media conversations, combined with constituency-level behavioral trends and candidate tracking. This research doesn’t just map public opinion—it reveals how digital pulses translate into real-world outcomes. With our unique blend of political foresight and branding intelligence, Semiotica is redefining how elections are understood in the age of AI. Dive into our analysis to explore how sentiment and strategy is reshaping the Nilambur race.
The Nilambur by-election, once a predictable clash between LDF and UDF, has rapidly evolved into a complex four-way contest. Fuelled by shifting public sentiment, the emergence of a breakaway independent candidate (P. V. Anwar), and grassroots mobilization efforts by SDPI, this race now reflects not just party loyalties but personal reputations, emotional appeal, and factional undercurrents.
We analyze how each of the four major players- Aryadan Shoukath (UDF), M Swaraj (LDF), P. V. Anwar (IND), and Adv. Mohan George (BJP) are positioned in terms of sentiment, strategy, and suitability based on online sentiment trends and voter behavior data from May 2025.
🔵 Aryadan Shoukath – The Ambitious Campaigner (UDF)
Shoukath blends a supportive persona with assertive electoral rhetoric, but remains divisive within his own base. He’s positioned as a resilient, driven challenger who’s battling both external competition and internal skepticism.
Sentiment Trajectory:
- Gradual upward trend, especially in the last 10 days of May.
- Current sentiment nearing M Swaraj, at 0.56 by end-May.
Public Perception:
- Ambitious and determined, yet seen by some as polarizing.
- Gathers strong personal support from a loyal base, but lacks universal appeal.
Suitability Rating: 6.5/10
Backed by a historic name and energized UDF cadre, Shoukath may benefit from LDF’s internal and external challenges. But personal controversies and resistance within sections of his alliance may limit consolidation.
🔴 M Swaraj – The Principled Mobilizer (LDF)
M Swaraj is emerging as one of the strongest contenders, thanks to a powerful combination of intellectual appeal, principled politics, and emotional connection with Nilambur’s diverse electorate.
Sentiment Analysis Takeaways:
- Strong early-May support.
- Sustained upward trajectory after May 24, reaching 0.57 average sentiment by May 30.
- Strong appeal in urban and secular voter segments.
Personality & Leadership Style:
- Described by supporters as “The Prince of Principles”.
- Seen as empathetic, courageous, and intelligent.
- Promotes unity across caste and religion, projecting inclusive leadership.
Suitability Rating: 7/10
If elections were won solely on goodwill and integrity, Swaraj would be unmatched. But Anwar’s entry makes his path trickier by cutting into traditional LDF turf.
🟢 P. V. Anwar – The Spoiler with a Statement (Independent)
Anwar’s candidacy as an LDF rebel-turned-independent has transformed the election math. While he is unlikely to win, his influence could decide who doesn’t.
Sentiment Overview:
- Began low in May (near 0.13) but rose sharply after May 18.
- Peaked near 0.69 in late May, before declining slightly.
Role & Impact:
- Pulling 8–10% vote share, largely from the LDF’s base.
- Creates a “sentiment-vote mismatch,” as sentiment data may still reflect his historical LDF ties.
Estimated Vote Share (Post-Defection):
Candidate | Vote Share (Est.) |
UDF – Aryadan Shoukath | 41–43% |
LDF – M Swaraj | 39–41% |
P. V. Anwar (IND) | 8–10% |
BJP – Mohan George | 8–9% |
Takeaway: Anwar isn’t running to win. He’s running to disrupt. And in a race this close, he might just hand the seat to his former rival.
🟠 Adv. Mohan George – The BJP’s Steady Bet
BJP’s Mohan George maintains a low-profile but steady presence in the campaign. His steady base and non-polarizing image help BJP avoid collapse, but he lacks the sentiment spikes seen in other candidates.
Sentiment Trend:
- Fluctuating sentiment averaging ~0.42–0.47 throughout May.
- Stable but no breakout performance.
Perception:
- Disciplined and consistent, but not perceived as dynamic or dominant.
- Could gain votes through strategic silence as other parties clash.
Projected Impact:
Could cross 8% in favorable booths. Still a distant fourth overall.
🧮 Adjusted Victory Probability – As of May 31
Candidate | Victory Probability | Key Insight |
UDF (Shoukath) | 44% | Benefits from vote split and clean image |
LDF (Swaraj) | 42% | Strong candidate, but loses votes to Anwar |
BJP (George) | 14% | Stable, but lacking breakthrough zones |
Anwar (IND) | Low chance to win | High chance to alter outcome |
🔄 X-Factor: SDPI & Community Vote Shifts
The entry of Adv. Sadiq Naduthathil (SDPI) further complicates the race. While unlikely to win, SDPI’s presence may:
- Pull 2–4% of the Muslim vote from UDF and LDF.
- Trigger counter-polarization by BJP and other secular blocs.
- Influence booth-level dynamics in wards with high minority concentration.
📌 Final Thoughts: A Nail-Biter in the Making
Nilambur 2025 isn’t just another by-election. It’s a test of party cohesion, personal credibility, and voter fatigue with status-quo politics.
- M Swaraj is winning hearts with idealism.
- Aryadan Shoukath is banking on legacy and tactical consolidation.
- Anwar is shaking the roots of past loyalty.
- Mohan George is watching patiently, hoping for a divided verdict.
In this race, even a 2% swing could rewrite history. And Anwar seems to own that swing.
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