POLISAGE
Understand candidates. Read voters. Decode the competition.
An AI-powered political intelligence platform that connects voter sentiment, political discourse, candidate perceptions and competitive signals to reveal what shapes political positioning.
PoliSage brings together multiple dimensions of political intelligence to help teams understand how candidates are perceived, what narratives are influencing that perception, how candidates compare with their competitors, and how those dynamics evolve over time.
BEYOND POLITICAL VISIBILITY
Visibility creates attention. Winnability requires more.
A candidate may have high awareness, strong leadership associations and significant political visibility – yet still face challenges in trust, differentiation, sentiment or voter connection.
Political data can show what is happening.
The harder questions are:
Why is it happening?
What is shaping voter perception?
How is the candidate positioned relative to competitors?
Where is support strengthening or weakening?
PoliSage connects the signals behind the political conversation.
PoliSage Intelligence
Eight connected dimensions reveal how candidates are seen, discussed, trusted and differentiated.
01
Awareness
How visible is the candidate among the electorate?
Measures candidate recognition and overall political visibility.
02
Voice
How much of the political conversation does the candidate command?
Tracks the candidate’s share and influence within relevant political discourse.
03
SENTIMENT
How positively or negatively are people responding?
Identifies the direction, intensity and evolution of public sentiment.
04
TRUST
How much confidence do people place in the candidate?
Assesses perceptions of credibility, reliability and leadership.
05
AFFINITY
How strongly do people connect with the candidate?
Measures emotional connection, identification and preference.
06
ADVOCACY
Are supporters willing to actively stand behind the candidate?
Identifies the strength of support and its potential to translate into active advocacy.
07
UNIQUENESS
What genuinely differentiates the candidate?
Reveals distinctive attributes, themes and associations that separate the candidate from competitors.
08
POSITIONING
What defines the candidate in the public mind?
Maps the qualities, narratives and associations shaping the candidate’s political identity.
CANDIDATE INTELLIGENCE
Build a multidimensional view of every candidate.
PoliSage connects multiple dimensions of political intelligence to reveal where a candidate stands, what shapes that position, and how it compares with the competition.
Candidate Dimensions
Awareness
Voice
Sentiment
Trust
Affinity
Advocacy
Uniqueness
Positioning
Candidate Positioning
Leadership
Public Appeal
Authenticity
Key Associations
Strengths
Weaknesses
Competitive Performance
How does the candidate compare with the competition?
Strategic Insight
What is helping?
What is hurting?
What needs attention?
UNDERSTAND THE POLITICAL IDENTITY VOTERS SEE
Politics is shaped by more than what a candidate says.
Political identity is shaped by the narratives, issues, language and associations surrounding a candidate.
The result is a deeper understanding of how voters perceive a candidate — and how those perceptions shape positioning and differentiation.
Differentiation
What makes your candidate different?
Visibility alone does not create differentiation. A candidate can dominate political conversation and still lack a distinctive position in the minds of voters.
PoliSage measures candidate uniqueness to identify the attributes, themes and narratives that create distinction — while revealing where a candidate’s identity overlaps with common political narratives and competing candidates.
Visibility Earns Attention.
Differentiation Creates Distinction.
VOTER JOURNEY
Understand how awareness develops into active support.
PoliSage examines the progression from initial recognition to voter advocacy, revealing where connection strengthens and where potential support may fail to progress toward deeper commitment.
01
Awareness
02
Connection
03
Trust
04
Affinity
05
Advocacy
COMPETITIVE POLITICAL INTELLIGENCE
No candidate operates in isolation.
Political positioning is relative. PoliSage compares candidates across key dimensions, including:
This creates a comparative intelligence view of where each candidate stands, how candidate perceptions differ, where narratives overlap, and how competitive positions evolve.
From Analysis To Strategy
PoliSage helps political teams answer the questions that matter.
01
What is driving support?
02
What is weakening the candidate's position?
03
Which narratives require attention?
04
What genuinely differentiates the candidate?
05
Where is voter connection strongest?
06
Where is potential support failing to progress toward advocacy?
07
How does the candidate compare with competitors?
08
Where are the strongest opportunities to improve positioning?
Turn political conversation into clear, actionable intelligence.
The Polisage Intelligence Loop
Listen
Capture political conversations, voter signals and emerging narratives.
Analyse
Identify sentiment, perceptions, associations and behavioural signals.
Compare
Benchmark candidates and their positioning across the competitive landscape.
Understand
Reveal the forces influencing voter response and candidate perception.
Strategize
Translate intelligence into informed positioning and campaign decisions.
Track
Monitor how perceptions, narratives and competitive positions evolve over time.
From What People Are Saying.
To What The Signals Mean.
Polisage Goes Further
What does it mean for the candidate?
Traditional political analysis tells you what people are saying.
PoliSage connects those signals to reveal what is shaping perception, positioning and the competitive landscape.
POLITICAL INTELLIGENCE FOR A COMPETITION OF CHOICE
Politics is a competition for ATTENTION . TRUST . CHOICE .
PoliSage helps you understand where your candidate stands, what is shaping that position, and where the opportunities lie.